Director of
Membership & Visitor Services
Description: The Barnes Foundation is seeking a Director of Membership & Visitor Services, a key senior leader at the Barnes, who is
responsible for the two largest areas impacting the visitor experience: audience
engagement and the annual operations budget. Unique to the Barnes’s External
Affairs model is this Director’s responsibility to influence directly the
conversion of visitors to members. With
an analytical, data driven approach, the Director is responsible for managing
and maximizing income potential from individuals through visitation and
membership. In addition to shaping the various ticketing, group sales and
premier ticket offerings, the position directs the strategies and
implementation of a comprehensive multi-channel general membership program
focused on growth of new members, retention of current members, re-enrolling
lapsed members and upgrading of membership categories. This position has
overall responsibility for Membership, Group Sales, Volunteer Management,
Business Systems and Visitor Services.
Established
as an educational institution the Barnes Foundation carries out its mission by
promoting appreciation of the arts and horticultural science, through the
preservation, presentation, and interpretation of the collections of Albert C.
and Laura L. Barnes.
Celebrated
for its exceptional breadth, depth, and quality, the Barnes Foundation's art
collection includes works by some of the greatest European and American masters
of impressionism, post-impressionist, and early modern art, as well as African
sculpture, Pennsylvania German decorative arts, Native American textiles,
metalwork, and more. The 12-acre Arboretum contains over 3,000 species of woody
plants and trees.
The Foundation engages diverse
audiences through its exceptional collections and related high-quality programs
that reflect a broad range of periods and cultures and build on the founders’
innovative educational vision of transforming lives through the arts and
horticulture.
Responsibilities:
·
Leads
the Visitor Services team, setting a vision for a smooth, easy and enjoyable
visitor experience at all touch points throughout the building; ensures that
the department structure, procedures and practices support effective and efficient
operations; and makes recommendations to
executive staff for improvements to the visitor experience as they pertain to
quality of service, amenities, facilities, policies and procedures.
·
Develops
a range of ticket offerings for general admission, exhibitions, and
experience-based premium pricing that provides the Foundation’s largest source
of earned income.
·
Oversees
capacity management of the Collection Gallery with an eye toward maximizing
ticketing sales during public hours, collaborating with Collections and
Security to ensure the safety of the collection.
·
Oversees
the creation and distribution of regular attendance reports and trends,
tracking advance sales, final sales, sales by visitor type, and revenue for
Barnes Foundation senior leadership.
·
Directs
the general membership program and supervises Membership staff.
- Develops and directs strategies driving integrated mail, on-line and telephone campaigns to acquire, upgrade and renew members and donors.
- Identifies, stewards and solicits members that are prospects for upper-level giving and major gifts.
·
Directs
a robust and unique group sales operation designed to offer a range of group
visitation and dining experiences offered at multiple price points to attract a
broad range of consumers. Continually develops new group offerings as
opportunities arise. Works collaboratively with the Marketing and Group Sales
staff in developing promotional print collateral and web-based communications.
·
Oversees
the Volunteer and Gallery Guide Manager and a vibrant volunteer program which
supports both premium ticketing opportunities through docent tours, gallery
guides, and docent presentations, as well as visitor services volunteers and
other budget relieving volunteer positions that support the Barnes’s operations
and mission.
·
Works
collaboratively with the Communications team in developing research needs to
monitor and evaluate market awareness, pricing, visitor satisfaction and
product offerings.
·
Works
collaboratively with the Public Programs Manager in developing programs and
experiences that support, expand and enrich the visitor experience and revenue
opportunities.
- Meets regularly with Communications and Marketing team to anticipate upcoming ad and press coverage, propose possible promotional efforts or discounting.
- Works closely with 1st and Fresh caterers and the Director of Event Operations in creating food and beverage opportunities that support and enhance the individual and group visitor experience with an eye to offering attractive revenue-generating offerings (i.e. dinner and tour packages, group dining packages.
- Participates in the monthly Operations Meeting.
- Maintains an awareness of Visitor Services and membership trends, as well as advances in the marketplace and nationally.
- Participates in External Affairs long-term planning.
- Performs other duties as requested.
Requirements:
- Bachelor of Arts required; advanced degree in business, hospitality, arts administration or related fields preferred.
- 10 years+ progressively responsible experience in fundraising, membership, development, visitor services, hotel or retail management.
- Strong analytical and budget management skills.
- Excellent managerial and leadership abilities.
- Must enjoy working with the public and demonstrate friendliness, professionalism, enthusiasm and a customer-centric approach.
- Excellent written and verbal communication skills.
- Organized and highly detail oriented with an ability to multitask and prioritize.
- Ability to work in a fast paced environment individually or in a team.
- Proficiency with Microsoft Word and Excel a must, and a knowledge of Raisers Edge and ticketing systems a plus.
- Strong interpersonal and professional skills necessary to work effectively with all Foundation constituents.
Competitive Benefits Include: Group health and dental insurance;
flexible spending accounts; short and long term disability and group life
insurance; 403(b) with matching contributions; Employee Assistance Program;
voluntary benefits; as well as paid vacation, personal time, sick time and
holidays.
To Apply: Please apply online
Please include
your cover letter, a list of three professional references and resume with your
application. Applications that fail to fulfill this requirement will not be
accepted.
The Barnes Foundation is
an Equal Opportunity Employer and a Drug Free Workplace.
We participate in
E-Verify.
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