Director of Communications
Description: The Barnes Foundation is seeking a Director
of Communications to be responsible for creating and executing
proactive communications strategies to promote the Barnes Foundation and its
collections, exhibitions, classes and workshops, as well as public programs and
events. The Director of Communications builds positive relationships and works
across all departments to write content for multi-platform dissemination,
develop story ideas and photo opportunities for local, national and
international media and develop communications systems for internal and
external audiences.
Established as an
educational institution the Barnes Foundation carries out its mission by
promoting appreciation of the arts and horticultural science, through the
preservation, presentation, and interpretation of the collections of Albert C.
and Laura L. Barnes.
Celebrated for its
exceptional breadth, depth, and quality, the Barnes Foundation's art collection
includes works by some of the greatest European and American masters of
impressionism, post-impressionist, and early modern art, as well as African
sculpture, Pennsylvania German decorative arts, Native American textiles,
metalwork, and more. The 12-acre Arboretum contains over 3,000 species of woody
plants and trees.
The Foundation engages diverse audiences through
its exceptional collections and related high-quality programs that reflect a
broad range of periods and cultures and build on the founders’ innovative
educational vision of transforming lives through the arts and horticulture.
Responsibilities:
Public Relations
- Proactively cultivates relationships
with the local, national and international art & culture press and
with all local media outlets;
- Designs and implements proactive/strategic
public relations campaigns for the Barnes;
- Plans and implements press conferences
for exhibitions and major milestone events;
- Speaks on behalf of the Barnes
Foundation at the request of and with direction from the Senior Vice
President for Communications;
- Prepares the Executive Director or other
Executive Staff members and trustees for interviews and public
appearances;
- Writes and effectively distributes press
releases; clears content with appropriate parties;
- Manages and provides content for Barnes
Blog and recruit content providers
- Oversees and provides content across all
current social media platforms and explores new platforms as they develop;
- In consultation with the General
Counsel, drafts formal responses for the Executive Director and trustees
to inquiries, letters to the editor, and other situations when the record
must be set straight, demonstrating a complete knowledge of Barnes
background, legal history, the collections, and the nature of changing
institutional priorities and expansion;
- Prepares/researches/writes background
for positioning papers, promotional writing for press releases,
newsletters, Executive Director’s correspondence for public appearances
and public presentations including speechwriting and remark preparation
for the Board and staff;
- Engages third party subject experts to
advocate for the Barnes on timely topics;
- Oversees film and television crews;
- Participates in collaborations with
sister cultural institutions; develops related community positioning.
Internal/External communications
- Collaborates with members of staff to
create proactive institutional messaging for the Barnes;
- In accordance with style guides,
provides standard and customized text,
oversees creative design of informational mailings, brochures, and
educational information;
- Drafts accurate, timely communications
vehicles based on relevant key messages, special achievements,
exhibitions, classes and workshops, public programs, special events and
calendar updates;
- Formulates and updates Foundation FAQs for
internal (board, staff, volunteers)and external audiences; distributes
broadly and holds training sessions when needed;
- nsures clarity, accuracy and timeliness
of information; participates in planning website updates and redesigns;
- In collaboration with Marketing Manager,
provides editorial oversight of e-newsletters, advertisements and other
print and electronic content.
- Completes other duties as assigned.
Brand identity and graphic design
- Ensures
all communications materials meet brand identity, design and messaging
standards.
Rights and Reproductions
- With the Director of Publications, and
Visual Resource Manager, identifies key images and negotiates with third
parties for rights and reproductions, website, publications, print, and
other media projects; and
- With Webmaster and Visual Resources
Manager, collaboratively selects preferred images and ensembles with high
didactic value for use across all platforms and for rights negotiations.
Budget preparation and administration
- Monitors and
achieves approved revenue and expense targets.
Skills and Knowledge:
- 4-year degree,
preferably in marketing, communications or public relations
- 5 + years
relevant experience in a complex business or not-for-profit marketing
environment
- 3 + years
relevant experience in a museum or visual arts organization
- Proven ability
to write, edit and design communications materials for institutional
messaging across all departments
- Demonstrated
effective supervisory experience
Competitive
Benefits Include: Group health and dental
insurance; flexible spending accounts; short and long term disability and group
life insurance; 403(b) with matching contributions; Employee Assistance
Program; voluntary benefits; as well as paid vacation, personal time, sick time
and holidays.
To Apply: Please apply online:
Please create a single document that includes
your cover letter, resume and the names of three professional references to
upload with your application. Applications that fail to fulfill this
requirement will not be accepted.
The Barnes Foundation is an Equal Opportunity
Employer and a Drug-Free Workplace. We participate in E-Verify.
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