Job Posting - Marketing and Communications Manager

J O B   P O S T I N G

Position:   Marketing & Communication                                                Recommended Salary:  $58,000 - $65,000

                     Manager

                                                                         

Reports To:  President & CEO                                                     Business Unit:  Executive 

Department: Executive                                                                 Posted:  Aug. 8, 2013    Closing: Aug 29,,2013             

The Marketing and Communications Manager is responsible for the effective and consistent promotion of Philadelphia Works’ mission and vision; building, protecting, and enhancing Philadelphia Works’ reputation and identity. The primary responsibility is overseeing the implementation of a strategic marketing plan to increase employer and job seeker use of workforce services and to meet other organizational goals.

In this position you will be responsible for the following duties:

Implement and execute an integrated marketing communication strategy based on a strategic marketing plan and organizational priorities. Implement all aspects of marketing and communication for Philadelphia Works including publication development and dissemination, web-based communications, social media and any other communications related matters. Promote the external communications, community relations strategy and media campaign to ensure the Philadelphia Works’ message is delivered successfully. Utilize traditional and social media in order to build external awareness of the mission, vision and brand of Philadelphia Works by collaborating internally with management on key messaging and maximizing external communication avenues. Create and deliver valuable content to target audiences which include but not limited to the Board, government officials, stakeholders, partner providers, the general public, etc. Manage the marketing and communications budget effectively by utilizing and managing consultants as needed.  Manage the bidding and contracting process to choose and then manage vendors and or pro bono consultants for printing, advertising, photography, media relations or other marketing services. Interact with the external media consultant as needed. Research, develop, execute and evaluate multifaceted marketing communication/public relations plan for programs in consultation with program management. Projects may include media outreach, development of collateral material, newsletters, program identity materials, purchasing advertising, development of internet marketing campaigns, etc. Support event planning activities for various programs, including media outreach/press relations, development of print materials, and speaking points/speeches for key participants at event and other logistics as needed. Assist in the development, writing and editing of agency-wide proposals and publications such as annual reports, agency collateral materials, and event-related publications and agency website. Maintain organization’s archives including press clippings, audio and video broadcasts, photo gallery and project files. Manage content for effectiveness of the Philadelphia Works website and social media. Develop and manage target lists and associated targeting initiatives. Work closely with applicable management team to ensure effective follow up of marketing programs and tracking of opportunities and initiatives. Coordinate organization program listings/advertisements/links in local and industry websites and directories.

Bachelor’s degree from an accredited college or university with a concentration in Public Relations, Communications, Marketing or related area. Minimum of 3-5 years’ experience working in media relations, community relations marketing or public affairs.

Or, any combination of education and experience determined to be acceptable by the Human Resources Department.

·         Excellent verbal and written communication skills which include representing Philadelphia Works to various audiences and across a variety of media

·         Proficiency with Microsoft Office Suite, database management and use of social channels including Facebook, Twitter and LinkedIn

·         Knowledge of Adobe Photoshop and any design software packages and Google Analytics

·         Creative, outgoing team player with the ability to adapt quickly to changing needs and priorities

·         Excellent grammatical, proofreading and technical writing skills

·         Strong project management and time management skills

·         Experience in brand marketing

·         Experience in proposal development

·         Ability to work effectively with   representatives from the business community, labor, education and government organizations as well as the board of directors, senior leadership and management

·         Must be detailed oriented and highly organized

Interested applicants should apply online at

www.philaworks.org  and click on

 “About Us” and then “Careers at Philadelphia Works”.

Equal Opportunity Employer/Program
Alternate Formats, Auxiliary Aides and Services are available upon request